Running for office without a campaign website or a budget

You filed your nomination papers, and now you need somewhere to send people who ask what you stand for. Building a campaign site takes time and money you would rather spend talking to voters. Here is a simpler place to put your platform.

Picture a Saturday morning outside the grocery store. A neighbour takes your card, listens for a minute, then asks: "Where can I read more about you?"

If you are running for council or school board for the first time, that question can sting. The incumbent has a website from the last campaign. You have a handful of flyers and a social media page that mixes your platform with photos of your dog.

What it costs you

Every voter who cannot find your platform is a voter who decides without it. Building a proper site means evenings lost to templates and hosting, or money spent on a designer, and you still have to drive people to it.

Meanwhile, the voters you do reach have no easy way to compare you with the other names on the ballot. Your experience and your positions end up scattered across conversations you cannot repeat to everyone.

Visit theballotopia.com

How theballotopia gives you a place to stand

Once the election administrator sets up your race and adds you as a candidate, you get your own landing page inside the election. You edit it yourself, whenever you like.

Write your platform in your own words. Upload files: a fuller platform document, a flyer, whatever you want voters to keep.

Then record the experience you bring to the position's requirements. Instead of a vague list of past jobs, you show how your background lines up with what the seat actually asks of you.

Next, state where you stand on each issue in the election. The same issues appear for every candidate, so your answers sit alongside everyone else's rather than competing for attention on a separate site.

Anyone can browse the election and read your platform and resume without creating an account. That means you can hand out a single address and know nobody hits a sign-up wall before reading what you have to say.

If you want to hear back, you can run polls. Results compile in real time and everyone can see them, and residents who sign in can vote and discuss each issue in the open.

What changes for you

The next time someone outside the grocery store asks where to read more, you have an answer. Your platform, your qualifications and your positions are in one place, presented on the same page layout as every other candidate in your race.

You spend your evenings knocking on doors instead of fighting with web builders. And voters judge you on what you would do in the seat, not on who had the bigger budget for a website.